Contemporary Sportswear Leaders Share Insights on 2025 Challenges and Opportunities

Brands discuss the potential hurdles and growth areas for the upcoming year, highlighting global expansion, omnichannel retailing and innovative technology integration.
Alane Schneider · 5 days ago · 2 minutes read


Contemporary Retail: Navigating Challenges and Embracing Opportunities in 2025

Growth Amidst Challenges

As we bid farewell to 2024 and embrace 2025, the contemporary retail landscape presents a tapestry of challenges and opportunities for vendors.

While potential tariffs and inflation loom as hurdles, executives remain optimistic, envisioning growth through global expansion, e-commerce advancements, brick-and-mortar expansion, and forays into new categories.

Executive Insights: Rebecca Hessel Cohen, LoveShackFancy

Challenges:

"Competitive pricing and margins remain major obstacles," says Cohen. "Keeping pace with our rapid growth while maintaining our brand's integrity is also a challenge."

Opportunities:

"We anticipate significant growth in home, beauty, and active categories. Collaborations with renowned designers will further elevate our offerings."

LoveShackFancy Spring Bestseller

Courtesy of LoveShackFancy

Executive Insights: Jonny Slaven, L'Agence

Challenges:

"Expanding our global footprint carries its own set of challenges," explains Slaven. "Navigating new markets, aligning with partners, and understanding customer needs require a measured approach."

L'Agence Spring Look

Courtesy of L'Agence

Opportunities:

"We strive to optimize our omnichannel approach, balancing wholesale partnerships with retail expansion and our robust e-commerce platform," Slaven adds. "Despite luxury market challenges, our 'luxury-adjacent' positioning appeals to consumers seeking premium quality at a value-based price point."

Executive Insights: Ramy Sharp, Ramy Brook

Challenges:

"Potential tariffs could significantly impact our business," says Sharp. "Finding optimal locations for our brick-and-mortar stores also poses challenges. However, we are excited about our expansion plans."

Ramy Brook Spring Bestsellers

Courtesy of Ramy Brook

Opportunities:

"We are scaling key growth categories, particularly denim and sweaters. Our jewelry line has become a revenue driver, and we aim to expand it further. We are also exploring innovative AI solutions to enhance our operations."

Executive Insights: Jane Siskin, Cinq à Sept

Challenges:

"Potential tariffs remain a concern," notes Siskin. "However, we will continue to monitor the situation and adapt accordingly."

Cinq à Sept Spring Look

Courtesy image

Opportunities:

"Our recent shoe launch has been a success, and our denim business continues to thrive. We will expand our retail presence with new store openings, while also investing in our wholesale and e-commerce channels."