Aimee Song Brings Her Covetable Style to Home Decor with Lulu and Georgia

From Fashion Icon to Interior Design Maven

Aimee Song, the fashion designer and content creator with over seven million Instagram followers, is renowned for her knitwear label, Amiya, and her influential presence in the fashion world. Now, she's returning to her roots in interior architecture with a stunning new home decor collection in collaboration with Lulu and Georgia.

This new venture, aptly named "House of Aimee," isn't just a trendy side project. It represents a full-circle moment for Song, whose wildly successful fashion blog "Song of Style" actually began as a platform for interior design.

"Putting together the design of a space is very similar to putting together a great outfit," Song reveals, highlighting the synergy between her two passions.

A Timeless Collection Inspired by Family and Authenticity

Inspired by her growing family and her 1920s Spanish Revival-style Los Angeles home, Song's collection for Lulu and Georgia exudes timeless elegance and functionality. Instead of chasing fleeting trends, she focused on creating pieces that resonate with her personal style and address the gaps she perceived in her own home.

"For the pieces I designed for Lulu and Georgia, I didn’t focus on following trends," Song explains. "Instead, my main inspiration came from my growing family and the desire to create pieces that felt authentic to my own home — filling the gaps I personally felt were missing. With that in mind, I feel like we’ve created something timeless while still so functional.”

Highlights from the "House of Aimee" Collection

The "House of Aimee" collection offers a treasure trove of pieces to refresh any living space. From bouclé accent chairs and curvilinear coffee tables to Art Deco-inspired floor lamps and jewel-toned rugs, the collection showcases Song's devotion to natural materials, balanced proportions, and organic silhouettes.

Standout items include the plush Brahm Stool with its chic fringe detailing, the customizable Ovid Swivel Chair, and the Familia Floor Lamp, designed to create a warm and inviting ambiance. Song's preference for soft lighting is also reflected in the collection.

"Lighting is so important in creating the right atmosphere in any home, and I’m a huge fan of sconces and floor lamps over traditional overhead lighting," she shares. "These light[s] offer a more inviting glow that helps set a warm and welcoming ambiance. It’s a subtle detail that often gets overlooked but can truly transform a space.”

Creating a Space that Reflects You

For those eager to incorporate Song's aesthetic into their homes, she advises prioritizing intuition and personal style. "It’s about creating a space that feels authentically you," she emphasizes. "Whether it’s warmth, comfort, or an inviting atmosphere, your home should reflect your personality and make both you and your guests feel like they can kick back, relax, and eat tons of snacks without judgment.”

A Few of Aimee's Favorite Things

Among the many gems in her collection, Song highlights a few personal favorites. The Carlisle Hand-Knotted Wool Rug brings an elevated feel to her family room, while the Nave Dining Table's sculptural design exudes warmth and sophistication. And for the fashion-conscious, the Cambria Mirror is a must-have.

From luxurious rugs and statement furniture to elegant vases and versatile pillows, the "House of Aimee" collection offers something for every corner of your home. Each piece embodies Song's signature style and her belief that a beautiful home should be both stylish and comfortable.