Revolutionizing Online Shopping: Google Search Gets an AI Makeover

From Imagination to Reality: AI-Generated Fashion Finds

Tired of endlessly scrolling, struggling to find that perfect outfit you've envisioned? Google Search's new "vision match" feature is here to help. Simply describe the item of your dreams – "a vibrant midi dress with oversized sunflowers," perhaps – and watch as AI generates images of similar styles available for purchase.

No more vague searches and frustrating near-misses. This innovative feature, previously in testing through Google Labs, has now blossomed and is ready for everyone in the US to explore directly in Search and the Shopping tab.

Virtual Makeup Magic: Try Before You Buy with AR

Ever wondered how that "soft glam" look or the latest spring makeup trend would look on you? Google's expanded AR beauty tools, powered by Gemini AI models, are putting the power of virtual experimentation at your fingertips.

Mix and match lipsticks, mascaras, eyeshadows, and eyeliners in real-time to create your perfect combination. Browse celebrity-inspired looks and see how they transform your appearance. Searching for makeup trends on mobile will now surface curated product selections with "See the looks on you" and "try it on" options, allowing you to play makeup artist from the comfort of your phone.

Expanding Virtual Try-ons: Clothes Shopping Gets a Fit Check

Google's virtual try-on tool is no longer limited to tops and dresses. Now, you can virtually try on pants and skirts as well, viewing them on a diverse range of real models in sizes XXS to XXL.

Thanks to updated machine learning models, the tool provides a more accurate representation of how garments fit and drape, and even how they pair with other items like tops and shoes. Available on both mobile and desktop, this enhanced virtual try-on experience helps shoppers make more informed decisions, ensuring a confident purchase every time.

The Future of Search is Here: AI Takes Center Stage

These innovative shopping features are part of Google’s grander vision for AI-integrated search. They represent a fundamental shift in how we search and shop online, moving towards a more personalized and visually intuitive experience.