How Brands Can Thrive In ‘25: 9 Trends & Strategies For The Year Ahead
Brand vibes for 2025? From underconsumption & strategic indulgence to resilience-centring retail and ‘joy divisions’ here are 9 ways for brands to thrive in '25
## The Future of Commerce and Marketing: Nine Predictions for 2025 and Beyond### 1. Underconsumption and Strategic Indulgence### 2. Synthetic Sidekicks and Colliding Realities### 3. The Rise of the "Joyconomy"### 4. Super Sonic Branding### 5. Resilience-Centric Brand Bonding### 6. Collective Connective: Squad Shopping### 7. Leveraging Brand Lore, Myth, and "Nerd Centres"### 8. Activism Reanimated: Toolkits for Divisive Times### 9. Other Key Trends:- Nuanced Marketing Strategies for Motherhood- Women's Sports as a Growth Opportunity- The Reshaping of Retirement and Aging