Mane's "It's Giving Body" Hot Round Brush: Is the TikTok Hype Real? A WWD Shop Review

The Mane Attraction: A Celebrity Stylist's Viral Hair Tool

From the red carpets of Hollywood to the FYP of TikTok, celebrity hairstylist Jen Atkin's influence is undeniable. The mastermind behind iconic looks for stars like Katy Perry and the Kardashians, Atkin has also conquered the hair tool world with her brand, Mane. Their star product, the It's Giving Body Hot Round Brush, has become a viral sensation, promising salon-quality blowouts in minutes.

Since its launch in May 2024, this thermal brush has garnered over 30,000 hearts on Sephora and sold at a blistering pace – one every nine minutes! It even sold out completely at one point, cementing its place as a must-have hair tool. WWD has recognized its exceptional value and performance, naming it one of the Greatest Hair Products of All Time. But does it live up to the hype?

Unraveling the Magic: How Does It Work?

The It's Giving Body Hot Round Brush isn't just another blow-dry brush. It's a revolutionary hybrid of a round brush and curling iron. Its secret weapon? A nano-coated ceramic barrel infused with a negative ion generator. This dynamic duo combats static and boosts shine, leaving hair looking sleek and healthy.

The brush also boasts ingenious anti-tangle bristles, eliminating those frustrating "ouch" moments. And, perhaps most impressively, it maintains a consistent 355-degree temperature, minimizing the risk of heat damage. From voluminous roots to breezy '90s waves and even reviving second-day bangs, this versatile tool has you covered.

The WWD Shop Verdict: 10 Months of Testing

WWD Shop's Senior Beauty and Lifestyle Commerce Editor, Claire Sullivan, has been putting the It's Giving Body Hot Round Brush to the test since its launch. After ten months of rigorous use, here's her honest assessment:

"As a beauty editor, I'm always on the hunt for game-changing hair tools. While other thermal brushes left me underwhelmed, Mane's offering truly stands out. It delivered incredibly smooth, long-lasting curls and effortlessly styled my curtain bangs with a perfect Sabrina Carpenter-esque flick. It outperformed every other thermal brush I tested!"

Mane: The Brand Behind the Buzz

Born from the now-retired hair blog Mane Addicts, Jen Atkin's Mane brand debuted in 2023 with the Triple Ripple Jumbo Waver. Since then, Mane has cultivated a devoted following with its multifunctional, affordable hair tools and products.

From flat irons to detangling brushes and even trendy merch, Mane offers a diverse range available at their website and Sephora. For the ultimate Atkin experience, check out the Ouai x Mane Anti-Frizz Kit, featuring the Anti-Frizz Crème and Mane's Get Ur Sleek On Straightening Brush, promising healthy, radiant locks worthy of a red carpet appearance.

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