Revolutionizing Online Shopping: Google's AI-Powered Makeover

Visualizing the Perfect Outfit: The Power of "Vision Match"

Imagine effortlessly finding the clothing you've always dreamt of. Google's new "Vision Match" feature transforms this dream into reality. Simply describe the item you desire, and their AI will conjure up visual suggestions of similar, shoppable products.

Struggling to find that perfect paisley print sundress? Just tell Google! Scroll to the "Can't find it? Create it" prompt, refine the AI-generated ideas, and browse through a curated selection of shoppable products. Shopping just got a whole lot smarter.

Trying on Makeup Virtually: The Celebrity Look, Now on You

Ever wondered how you'd look in a celebrity-inspired makeup look? Google's virtual makeup try-on feature, powered by AR, lets you experiment with various products from multiple brands, all from the comfort of your phone.

Search for celebrity looks or trending styles like "spring makeup" on your mobile device, tap "See the looks on you" and "try it on" to instantly test out products and find your perfect match. Get ready to rock that red carpet glow!

Expanding Virtual Clothing Try-on: Inclusivity and Confidence, From XXS to XXL

Say goodbye to the guesswork of online clothing shopping! Google's expanded virtual try-on feature now includes pants and skirts from hundreds of brands, showcased on a diverse range of model body types, from XXS to XXL.

Search for your desired pants or skirts, select items with a "try on" badge, and see how they look on various models. This inclusive feature empowers shoppers to make confident purchase decisions, knowing exactly how the garment will fit and flatter their unique body shape.

The Impact: A Personalized and Immersive Shopping Experience

With over one billion shopping activities taking place daily on Google, these AI-driven features are poised to revolutionize the e-commerce landscape. Addressing the common struggle of finding specific clothing items, Google's innovative tools are designed to create a personalized and immersive shopping experience. This leads to higher click-through and conversion rates, benefiting both shoppers and brands alike.

More than half of shoppers find it challenging to locate specific clothing items they envision, and over 50% of U.S. makeup users seek online inspiration for new looks. Google's AI-powered features directly address these needs, providing a seamless and engaging shopping experience.

The Future of Shopping: AI and AR Paving the Way

Google is continually leveraging its advanced AI models and Shopping Graph to enhance product discovery and empower users to make informed buying decisions. These features are currently rolling out to U.S. shoppers on both mobile and desktop platforms.

By bridging the gap between online shopping and the in-store experience, Google is paving the way for a future where consumers can effortlessly visualize and purchase products that perfectly match their personal style.