Corey Reese: A Creative Force at Bumble and bumble

A Day in the Life of a Beauty Brand Leader

From dawn 'til dusk, Corey Reese, senior vice president and global general manager of Bumble and bumble, embodies the brand's vibrant energy. His day begins not with emails, but with a pre-dawn workout and a mindful moment of coffee and cultural immersion, scrolling through Instagram and TikTok to stay abreast of the latest trends.

The Urban Muse

A native New Yorker, Reese finds inspiration in the ever-evolving urban landscape. He's captivated by the metamorphosis of cityscapes, drawing energy from the cultural tapestry of places like his hometown, NYC, and beyond. This fascination fuels his creative vision for Bumble and bumble.

"Walking through cities, observing their culture, and soaking in their energy — whether in NYC, Paris or elsewhere — is a constant source of inspiration for me."

Beyond the Boardroom

Reese's cultural curiosity extends beyond the business world and into documentaries and even reality TV. He recently explored the groundbreaking life of Donyale Luna in the film "Donyale Luna: Supermodel," a figure who interestingly has a historical tie to Bumble and bumble. And for a touch of "guilty pleasure," he indulges in the dramatic escapades of the "Real Housewives of Salt Lake City."

Words of Wisdom for Aspiring Professionals

For those embarking on their careers, Reese emphasizes the importance of building a strong reputation. He advises focusing on excellence, dependability, and continuous learning. Nurturing relationships and maintaining a positive attitude are also key, he notes, timeless qualities that never go out of style.

"Strive for excellence in whatever you’re doing and build a reputation as someone dependable and driven. Those qualities are universally applicable, regardless of the field."

The Art of Unplugging

In a world constantly demanding our attention, Reese champions the importance of work-life balance. He establishes clear boundaries by keeping work devices out of the bedroom, a sanctuary for personal time and rejuvenation. This conscious separation helps him maintain equilibrium amidst the daily demands of his role.

A Proud Moment: Expanding the Bumble and bumble Ecosystem

Reflecting on his career highlights, Reese points to the launch of Bumble and bumble in the US Amazon Premium Beauty store. This innovative move, a first for Estée Lauder Companies brands, broadened the brand's reach, introducing new consumers to their styling-focused products and paving the way for other brands to explore this burgeoning frontier in prestige beauty.

Little Luxuries and the Omnichannel Shopper

Reese appreciates the "little luxuries" in life, from weekly haircuts and scalp scrubs to restorative massages. He's also a self-proclaimed "omnishopper," embracing both the tactile experience of brick-and-mortar retail and the expansive reach of online shopping. He finds value in both, enjoying the unique offerings and experiences each provides.