Alta: Revolutionizing Fashion with AI-Powered Styling and CFDA Partnership

A Style Revolution Powered by AI

Imagine having a personal stylist in your pocket, available 24/7. That's Alta, an innovative AI-powered app designed to help you conquer the daily "what to wear" dilemma. Using over a dozen AI models, Alta acts as your personalized style companion, optimizing your existing wardrobe and suggesting new pieces that seamlessly integrate with your current closet.

From planning outfits based on your calendar and the weather to generating packing lists for your next adventure, Alta takes the guesswork out of getting dressed. Need an outfit for a summer wedding in Capri? Alta can curate looks from both your closet and online retailers, ensuring you always look your best.

CFDA Partnership: Empowering Designers and Consumers

Alta's groundbreaking technology has caught the attention of the Council of Fashion Designers of America (CFDA). This partnership bridges the gap between cutting-edge technology and fashion design, offering designers new ways to engage with a tech-savvy audience.

“Many designers in our 370-strong CFDA membership are fascinated by the opportunities AI can provide," says Steven Kolb, CEO of CFDA. "Through CFDA’s new partnership with Alta, we can provide designers with ways to leverage technology into more personalized shopping experiences and help them with new opportunities to grow their businesses.”

Inside Alta: How it Works

Alta founder and CEO, Jenny Wang, explains, "Every morning Alta generates outfits for the user, depending on their calendar, the weather, and their personal style." Think of it as your personalized weather app, but for fashion!

One of Alta's most exciting features is the virtual try-on. Upload a photo of yourself, and Alta will generate an image of you wearing the suggested outfit. "You can also have it generate packing lists…and it will tell you what you’re wearing every day of the trip," adds Wang.

Investing in the Future of Fashion

Alta's impressive roster of investors includes fashion heavyweights like Meredith Koop, former stylist to Michelle Obama, models Jasmine Tookes and Karlie Kloss, Rent the Runway co-founder Jennifer Fleiss, and Poshmark founder Manish Chandra.

"Alta is unique in its approach and technology," says Koop. "Alta’s AI system is trained on data and styling logic...Partnering with the CFDA means those combos can also include newer voices in American fashion, alongside legacy brands.”

Global Reach and Growing Impact

With users in over 40 countries, Alta's appeal spans diverse cultures and lifestyles. Whether it's a student in Singapore searching for the perfect club outfit or a busy mom in Texas planning a playdate, Alta adapts to individual needs and preferences.

The app is free to use and monetizes through affiliate partnerships. "Why brands are excited about the platform is it’s a brand new experience for consumers," Wang explains. "Shopping is utilitarian, but it’s also fun and inspiring, and it’s entertainment."

A Collaborative Future for Fashion and Technology

With a constantly expanding catalog of brands and a focus on providing valuable insights to designers, Alta is shaping the future of fashion. By blending cutting-edge technology with a deep understanding of personal style, Alta empowers both consumers and designers alike.